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About Us
Mercer.girl aims to create and sell reworked, second hand clothing that will be used to help people make sustainable fashion choices and express their unique sense of style
Meet the artist
Rochelle Dweck x Mercer.girl
Rochelle Dweck is a studio art major in her junior year at Syracuse University. Her studies include a focus in sculpture, and a minor in Jewish studies. She was raised in southern Brooklyn and later moved to Manhattan while attending high school. She is deeply influenced by New York City street art, extraterrestrial life, and her Sephardic identity, which has led to a unique eclectic aesthetic. Rochelle is proficient in many mediums such as digital art, design, jewelry, printmaking, drawing, painting, woodwork, metal work, and other mixed media methods. She is an animal lover and a vegetarian and does her best to maintain a sustainable and ethical lifestyle. Rochelle values unique expression and staying true to yourself and pours all that passion into her Mercer.girl creations.
About the Brand
Mercer.girl was created in my senior year of high school after I painted a jacket of my own, my friends noticed, and then encouraged me to start selling my original designs. After much trial and tribulation, and lots of time spent on custom orders, Mercer.girl apparel is now all originally designed-one of a kind apparel. The brand's aesthetic and designs are inspired by the streets of NY. Growing up in NYC, I’ve always been influenced by streetwear and alternative culture. It has always been a dream of mine to contribute to what makes people pop when they’re out and about. Having a blank piece as a base gives me all of the opportunity in the world to express myself. Coming up with original designs gives me the opportunity to pursue different methods of experimentation when it comes to my artistic processes. I’m excited about the future of the brand, and envision a day when my design ideas will include other things besides apparel. Mercer.girl is also born of my personal desire and belief in making sustainable fashion choices. All of mercer.girl garments are thrifted, prolonging the life of clothing that is normally thrown away. I use second hand clothing as a canvas, and reimagine it so that each owner of a MG piece is now a “walking work of art”.
90% of Mercer.girl customers have reported that they are extremely likely to recommend the brand to their friends . 80% have described wearing Mercer.girl as making them feel confident, 70% feel Happy and Unique wearing Mercer.girl products, and 50% feel expressive and different.
Customers were asked why they loved their purchase:
“Getting compliments/ knowing it was from a fellow student”
“The customization, the fact that it’s one of a kind”
“Love the uniqueness of the jacket”
“I have a colorful cropped denim jacket. I love it bc even without the design painted on it’s…
so unique and the paint just makes it more so. Also every time i wear it I get compliments and it makes me really happy. “
“That it’s one of a kind and handmade”
“It makes me happy every time I see it!”
“How it’s hand painted and feels very personalized”
“It was exactly what I wanted but beyond what I could envision.”
“The fact that the products are trendy yet unique….
I feel like I am expressing myself through the product.”